
The South India Hotel and Restaurant Association (SIHRA) organised a Hoteliers’ Interaction Meeting at Lilac Hotel, Kumbakonam. The event witnessed the participation of over 50 hoteliers, who actively engaged with Sundar Singaram, Director of Operations, SIHRA, and discussed the current challenges of the industry in the region.
During the meeting, Singaram outlined SIHRA’s various activities, focusing on the support services provided to its members. Key services discussed included the TTE and KTM initiatives, aimed at enhancing operational efficiency and industry collaboration among hoteliers. The interactive session provided a valuable platform for sharing insights and addressing industry concerns. Thanks to Lilac Hotel by Tamara Group for hosting the meeting.







