100-key Fortune Hotels to open in Vrindavan

ITC Hotels Limited has signed a new 100-key property under its Fortune Hotels brand in Vrindavan, Uttar Pradesh, further expanding its footprint in the state. With this addition, ITCHL said it will have a combined presence of 17 properties in Uttar Pradesh, including operating hotels and upcoming projects across brands, such as Welcomhotel Prayagraj, WelcomHeritage Badi Kothi, Prayagraj, and Fortune Select Ayodhya.

Slated to open in April 2030, the hotel will feature well-appointed rooms, an all-day dining restaurant, banqueting venues, and modern guest facilities aimed at both leisure and spiritual travellers seeking premium stays in Vrindavan.

Commenting on the signing, Anil Chadha, Managing Director, ITC Hotels Limited, said, “Vrindavan is a strategic growth market. With increasing infrastructure development and rising domestic travel, the city continues to witness a surge in demand for quality branded accommodation. This agreement accelerates our expansion into high-growth leisure markets, directly advancing our focus on the evolving pilgrimage landscape.”